Københavns
MODE & DESIGNSKOLE
Since 1983, the school has remained committed to educating fashion designers with a strong technical foundation, deeply rooted in practical skills
Following the launch of the new site and visual identity, applications increased noticeably - both in volume and in quality. Interest surged not only among prospective students, but also among potential partners who reached out with collaboration opportunities.
My responsibilities:
- New visual identity (colors, typography, etc.)
- Website design (Figma)
- Case videos
About the Process:
Every project begins with proper framing. We kicked off by conducting in-depth interviews with both the school principal and current students.
We asked questions like:
- Who are we speaking to?
- What are they trying to achieve?
- What challenges are we solving?
To supplement the qualitative insights, we also analyzed data via Hotjar. This helped us pinpoint friction points and understand what users were looking for.
Throughout the design phase, we continuously tested the site with current students and made changes based on their feedback. One of the most significant changes was simplifying the color palette - originally, each category had its own color. Feedback revealed this felt overwhelming and wasn't helpful.
We reduced the palette, aligning with findings from 100 Things Every Designer Needs to Know About People (p. 14), which emphasizes that when too many colors are present nothing stands out.
The Design:
The website and new identity is built for clarity and creative confidence.
The visual language strikes a balance between function and aesthetics. Manrope and IBM Plex Sans is chosen for its unique structure and legibility, while the typographic hierarchy creates rhythm and calm. The color palette is muted with warm orange accents reflecting the school’s creative and welcoming atmosphere.
The site is built on a modular layout and visual grid system to ensure consistency and intuitive navigation - whether the visitor is a prospective student, parent, or partner. Our goal was to create a digital presence that both inspires and informs, supporting the school’s role as a professional and ambitious space for emerging creative talent.
